WEB MARKETING STUDIES

These white papers and case studies on internet marketing topics are provided to give visitors some insight into the kinds of techniques that can improve online sales performance.

If you have comments, suggestions, or ideas for future case studies, please Contact The Conversion Zone.

CASE STUDIES AND WHITE PAPERS

• WHAT IS YOUR COMPANY'S LANDING PAGE IQ?
One of the best ways to improve conversions is to improve your landing pages — the places you want people entering your site from a specific search term (paid or organic) to land. Here is a landing-page checklist developed by John Brady for the Specialized Information Publishers Association (SIPA).

• HOW A PRINT PUBLISHER REVAMPED SEARCH LANDING PAGES TO INCREASE CONVERSIONS
Marketers for print publications have keyword-rich content that draws search engine traffic. Unfortunately, most of that traffic goes sliding off again without converting. Here's a real-life case study from Marketing Sherpa.

• 5 TIPS FOR IMPROVING YOUR COMPANY'S LANDING PAGES
Landing pages are the best way to increase your conversions - the number of website visitors who do something you want them to - buy, register, etc.

• THE TOP SEVEN LANDING PAGE MISTAKES
How to improve your conversion rates

• PAY PER CLICK SEARCH ADVERTISING
Six simple techniques to start increasing your leads today

• VIRAL MARKETING CASE STUDY
How a simple quiz and a little vanity brought in over 20,000 B2B leads in just a few months