INTERNET MARKETING SERVICES

The Conversion Zone has the experience to help you get better results from your internet marketing program - without the hassle of recruiting scarce internet marketing staff.

Your account team will be led by John Brady, former Internet Marketing Director and Executive VP of B2B publisher Business & Legal Reports, Inc.

With 18 years of traditional direct marketing management and 7 years of successful online marketing, you benefit from a rare combination of traditional and web marketing experience.

LANDING PAGE DEVELOPMENT

Where you decide to have your visitors land on your site is one of the most important internet marketing decisions you can make.

If you are sending them to your normal content pages, chances are you are making an expensive mistake.

Case Study - "Top 7 Landing Pages Mistakes"

INCREASE YOUR CONVERSION RATES

You are getting a lot of site traffic - good. But how much of it is leaving before you ever have a chance to make your pitch? Chances are we can suggest some simple changes that can double; even triple your current landing page conversion rates. Capturing more from your existing visitors is the number 1 thing you can do to improve your bottom line.

PAY-PER-CLICK ADVERTISING PROGRAM DEVELOPMENT

With 7 years and more than $1MM of hands-on, profitable pay per click (ppc) search engine advertising experience at BLR.com, we can either set up your program for you, or lead you through the steps to do it yourself. Get more leads at a significantly better ROI than any other marketing technique you have ever used.

Case Study - "6 PPC Techniques"

ORGANIC SEO REVIEW

Nowadays just about everybody thinks they are a search engine optimization expert. But you would be surprised how many great opportunities you have on your site right now that could improve your bottom line tomorrow. We'll help you find them, without doing anything even remotely risky or unethical.

PRESS RELEASE PROGRAMS FOR THE WEB

Press releases are less about the press and more about the reaching the consumer directly these days. The Conversion Zone will help you set up an inexpensive program that will get you industry, even national exposure - along with thousands of inexpensive, qualified leads.

VIRAL MARKETING

Our team spearheaded one of the most successful viral marketing programs in B2B history - the HR Challenge.

Rely on this experience to help you develop a viral marketing program that gives you valuable leads at almost no cost.

Case Study - "How a Simple Quiz and a Little
Vanity. . . ."

PAID CONTENT STRATEGIES

Thinking about offering paid content on your site? As reported by Marketing Sherpa, John Brady led his company to one of the industry's most successful conversions to paid content - now you can profit from his advice and guidance.

CORPORATE WEB SITE DEVELOPMENT STRATEGY

Don't guess or go it alone, we can help you develop profitable corporate web strategies. For example, we can help you set up usability testing that will eliminate your team's biases and let your consumers design a site that works for them. Our experienced, market-proven advice will help you make major decisions with confidence.

COPY WRITING

Need help writing a direct marketing piece? Take advantage of more than 30 years of proven results to create, review, improve, or rejuvenate your current marketing pieces.

NEW PRODUCT DEVELOPMENT

With over 30 years of B2C and B2B new product development experience with General Foods, Frito-Lay, and Richardson-Vick, our team can help you conceptualize, test, and roll out successful new products.

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