EFFECTIVE LANDING PAGES
THE TOP SEVEN LANDING PAGE MISTAKES, AND HOW TO IMPROVE YOUR CONVERSION RATES
|Bring visitors to landing pages with content tied to a specific promotion.
MISTAKE #1: Sending People To Your Normal Web Pages
Where you take your visitors once they land on your site is one of the most important internet marketing decisions you make.
If you are using your normal content pages as landing pages, chances are you are making expensive mistake #1.
MISTAKE #2: No Order Device Or Call To Order
It's great that you have strong content on your landing page that is relevant to the terms you are targeting. But what are you asking the visitor to do? You only have a few seconds to capture this lead, and how you try to do that is critical.
MISTAKE #3: Too Cumbersome An Order Process
Common mistakes are too many steps in the online ordering process, asking for irrelevant or too much data, or not adequately reassuring your visitor about the integrity of your site.
MISTAKE #4: Failing To Optimize Your Landing Pages For SEO
The most sophisticated marketers have specific landing pages for paid click search advertising. But it is surprising how many clients fail to optimize those pages - you could be getting organic traffic on these pages too!
MISTAKE #5: Poor Linking Structure
Sometimes the error is too many links. Other times links end in dead ends with unnecessary barriers or boilerplate copy that has no relevance.
MISTAKE #6: Selecting The Wrong Terms To Target
Sure, everyone would like to own "baseball" or "Brittany Spears" as search terms. A more realistic objective is to identify terms or combinations of terms that offer significant opportunities - and where the competition is not as intense.
MISTAKE #7: Inadequate Tracking
Some of your landing pages are going to give you terrific results. Others may end up costing you more money than they ever bring in - if they attract the wrong prospects. So an adequate tracking program is a key tool in achieving success.
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